To leverage their ‘pop culture’ status, our client paid homage to Andy Warhol’s famous, larger-than-life Soap Boxes.

Ad Art recreated Warhol’s course, exaggerated screen printing using techniques similar to those employed at The Factory in the 60s. We used open-mesh screens to allow for greater coverage of ink, and created extra impact while on press, to create the retro/weathered look the designers were looking for.

The flexibility of having various-sized yellow and blue boxes allowed store managers to make best use of their high-traffic areas.